FOR IMMEDIATE RELEASE
Exclaim Focuses on Branded Wireless Application Portfolio with Sale of dotPhoto and position both companies for global expansion
Trenton, NJ—Oct. 29, 2007—Exclaim, a leading branded platform provider of innovative Web and wireless applications today announced an agreement to spin off the company’s legacy, dotPhoto, a Web-based photo sharing service. This strategic disposition will allow Exclaim to exclusively focus on the growing international market for branded wireless applications, which includes the company’s flagship products, Pictavision DMM and the popular MyApps portfolio.
As part of the deal, co-founder of dotPhoto, Glenn Paul, will take ownership of dotPhoto. Under Paul’s leadership, dotPhoto will focus exclusively on its critically acclaimed online photo services that allow people to share, store, archive, save to DVD, and profit from their digital images. Ivan Ruzic will continue to lead Exclaim and focus on the global expansion of the company.
“We took this decision to make both companies stronger, by empowering each to focus on its core strengths,” says Ivan Ruzic, President and Chief Executive Officer of Exclaim. “Exclaim will now be able to devote 100 percent of its resources on developing the industry’s strongest branded platforms for user-generated content, with an array of digital media exchange points, including home, Web, print, social networking, and whatever comes next.”
dotPhoto’s Glenn Paul agrees: “Our vision has always been to help people tell their stories,” he says. “This deal frees us to focus on web projects including the popular dotPhoto Show, improved printing through our new Qualex relationship, our professional photo resellers and our customizable web sites. We want to ensure that, if you have digital images, dotPhoto is the best place to share your story.”
Exclaim’s Pictavision DMM, the industry’s first user-generated, content exchange platform for wireless carriers and handset vendors, is a scalable platform to monetize consumers’ content on mobile devices. Pictavision can connect consumers to virtually any Web, retail, home, and print service for uploading, sharing, viewing, and merchandising user-generated content from camera phones and other mobile devices.
Exclaim’s MyApps platform and downloadable clients deliver rich media content to user handsets for information entertainment and personalization. This suite of entertainment and lifestyle applications offers consumers a way to create personalized, rich-media content instantly and affordably on their mobile phones. Applications in the suite include MyHoroscope, MyLovesigns, MyFuture, MyFaith and MyLaughtones.
ABOUT EXCLAIM
Exclaim is a leading application publisher and platform developer for advanced sharing, personalization, and delivery of user-generated content (UGC) and rich media over wireless networks. Its applications and platform are deployed on more than 40 wireless carriers worldwide under the Pictavision and MyApps brands. The Pictavision UGC sharing applications and platform, under the Pictavision, Pictavision DMM, Teleprints, Kodak Mobile Link, and Webshots Pictavision brands, enable wireless carriers and media companies to deploy highly customizable solutions for monetizing UGC on mobile devices. It seamlessly integrates and moves rich media between wireless devices, Web applications, print retailers, and the home. The MyApps infotainment content delivery applications and platform deliver rich media content to users’ handsets to inform and entertain. The MyApps portfolio includes category leaders such as MyHoroscope, MyLovesigns, MyFaith, and TruPixx. For more information, visit www.Exclaim.com.
ABOUT dotPhoto
dotPhoto.com has been named the #1 Photo Sharing Site by TopTen Reviews in 2006 and 2007. The dotPhoto Show is the best way to upload photos, music and personal narration to tell a story that can be shared online, through a web site or on a DVD. dotPhoto also enables its users to make prints, gifts, and posters, and to earn money by selling photos online. dotPhoto works with Pictavision software by Exclaim, which enables users to upload and view photos on their cell phones. Privately-held, dotPhoto was launched in 1999. dotPhoto is a registered trademark of dotPhoto, Inc.