Exclaim

FOR IMMEDIATE RELEASE
Exclaim Expands Reach into Latin America

Partnership with WAU broadens Exclaim’s reach to 45 wireless operators and 300 million additional subscribers in Latin America

TRENTON, NJ—Oct. 24, 2007—Exclaim, a leading publisher of wireless applications for user-generated content (UGC) exchange and rich-media infotainment, today announced a strategic partnership with WAU, Latin America’s leading mobile content aggregator and integrator. The deal establishes WAU as Exclaim’s sales, marketing and integration partner in Latin America for its mobile applications under its Pictavision® and MyApps® portfolio brands, as well as the Pictavision® DMM platform for wireless carriers and content providers. The relationship also envisions creating new applications and services targeted towards mobile users in the region based on WAU’s vast wireless carrier relationships, direct-to-consumer mobile portals, and local content. Exclaim’s applications will now be available via WAU’s extensive network of over 45 wireless carriers in 18 countries across Latin America.
“We’re crossing an exciting threshold into Latin American markets, tapping hundreds of millions of new customers in the process,” says Ivan Ruzic, President & CEO of Exclaim. “It’s a major stepping stone for Exclaim into the rapidly expanding international market for custom applications and platforms.
Edmond Saade, CEO of WAU adds: “We’re delighted to announce our new partnership with Exclaim. The relationship enables us to offer our customers a compelling portfolio of mobile applications and a carrier-grade platform for monetizing UGC, and delivering rich media infotainment content to consumer’s handsets.”
Fully localized versions of Exclaim’s popular wireless applications are available to all WAU carriers in Central America, South America, and Mexico. Its complete portfolio of applications will be available in Spanish and Portuguese for JAVA™, Symbian™ and BREWÒ operating systems for all major handset vendors including Motorola, Sony Ericsson, SAMSUNG, Nokia and LG. The applications include:

MyApps® portfolio of rich-media downloadable entertainment and lifestyle applications allow users to access the latest content in the form of text, graphics, and ring-tones, as well as talking “avatars” that deliver personalized updates. Many of the MyApps are category leaders in their respective segments including MyHoroscope, MyLovesigns, and MyFaith.
Pictavision® portfolio of downloadable applications allow camera phone users to upload, download, and message user-generated photos and videos, connecting consumers external digital media exchange points. Current exchange points include blogs; photo and video portals; and social networks such as Kodak, Flickr™, HP Snapfish, Google Blogger, YouTube, MSN® Spaces, Facebook, and ImageShack®. The portfolio includes Pictavision, Teleprints, Kodak Mobile Link and CNET’s Webshots Pictavision.
Pictavision® DMM (Digital Media Management) platform for carriers and content publishers is the industry’s first UGC exchange platform, which powers the Pictavision portfolio of downloadable applications, and enables wireless carriers and handset vendors to deploy a highly customizable content sharing experience for their subscribers. Pictavision DMM can connect any wireless digital capture device, including camera phones, PDAs, and traditional digital cameras, to virtually any digital media exchange point, including Web 2.0 sites, home media devices, and printing and retail services.

“We’re expecting great success with our UGC applications,” says Jiren N. Parikh, Senior Vice President and General Manager of Exclaim. “Latin America presents a wide open market opportunity to build relationships with wireless carriers that would like to deploy solutions monetizing UGC. The WAU partnership enables us to develop new customers with a knowledgeable technical, marketing, and support presence throughout Latin America.”

ABOUT EXCLAIM
Exclaim is a leading application publisher and platform developer for advanced sharing, personalization, and delivery of user-generated content (UGC) and rich media over wireless networks. Its applications and platform are deployed on more than 40 wireless carriers worldwide under the Pictavision and MyApps brands. The Pictavision UGC sharing applications and platform, under the Pictavision, Pictavision DMM, Teleprints, Kodak Mobile Link, and Webshots Pictavision brands, enable wireless carriers and media companies to deploy highly customizable solutions for monetizing UGC on mobile devices. It seamlessly integrates and moves rich media between wireless devices, Web applications, print retailers, and the home. The MyApps infotainment content delivery applications and platform deliver rich media content to users’ handsets to inform and entertain. The MyApps portfolio includes category leaders such as MyHoroscope, MyLovesigns, MyFaith, and TruPixx. For more information, visit www.Exclaim.com.

ABOUT WAU
WAU is the leading mobile content aggregator/integrator in Latin America. Through its extensive network of over 45 direct carrier agreements in 18 countries, WAU reaches over 300 million users and provides a one-stop multinational distribution network to its clients. Additionally, WAU has access to both the United States through LatCel, a Join Venture with Venevision International (a Cisneros´ Company), and Spain through a separate subsidiary. LatCel is the leading Hispanic mobile aggregator in the US. WAU provides complete technology and integration solutions for mobile content sourcing, management and connectivity.