Exclaim

FOR IMMEDIATE RELEASE
Exclaim Helps Mobile Customers Find Religion with MyFaith

Leading Web and wireless application provider expands MyApps portfolio with MyFaith, the first complete mobile guide to spiritual well-being and enlightenment

TRENTON, NJ—August 16, 2007—Exclaim, a leading branded platform provider of innovative Wireless and Web applications, today announced the launch of MyFaith, the first multimedia mobile phone application to offer spiritual well-being and enlightenment from six major philosophies and religions: Buddhism, Christianity, Hinduism, Islam, Judaism, and Sikhism. As the latest addition to Exclaim’s feature-rich MyApps suite, MyFaith is now available for download on most major mobile handset models, helping consumers create personalized, religiously oriented media content instantly and affordably, wherever they are. (See sample screenshots below.)
“MyFaith is the first application in the mobile marketplace to provide a wealth of religious guidance and inspiration,” says Jiren Parikh, Vice President and General Manager of Exclaim. “This addition to the MyApps’ suite places the wisdom of the world’s great religions into the pockets of consumers worldwide.”
Exclaim’s MyApps mobile lifestyle applications enable consumers to customize and have more fun with their phones, using rich media such as graphics, photos, videos, and talking avatars. The MyFaith application continues this tradition by providing a convenient way for customers to connect with their faith as well as examine other faiths. MyFaith delivers compelling mobile content, including:

MyFaith’s customizable avatar characters, which are styled after holy religious figures including priests, rabbis, monks, and imams. These avatars deliver a new prayer, verse, and information about a religious leader, saint or angel directly to consumers’ phones everyday.
MyFaith’s holiday calendars, which give customers access to dozens of important religious holidays that occur every year throughout the observance of these six faiths. Each calendar marks feast days, days of fasting, festivals, days of rest, and other important days of religious observance.
MyFaith Multilingual support allows users to receive all information in their choice of Spanish, French or Portuguese language.

MyFaith has launched nationwide and will be available on most wireless carriers in the United States by September, operating on BREW and Java handset models from Motorola, Samsung, Nokia, LG, Kyocera and Sony Ericsson. Customers can check phone compatibility, get purchasing instructions and even download it directly from Exclaim’s MyApps Web site, www.MyApps-Mobile.com/MyFaith.html. For added convenience, all charges appear on the customer’s regular mobile phone bill.
The application will be available worldwide with additional launches slated for Latin America and Europe in September. More information is available at www.Exclaim.com/Applications.asp.

ABOUT EXCLAIM
Exclaim is a leading mobile application publisher and platform developer for advanced sharing, management and personalization of user generated images, video, and rich media over wireless networks. Its branded applications and platforms are deployed on more than 50 wireless carriers worldwide. The Pictavision DMM platform enables wireless carriers to easily extend and offer digital imaging services to their customers, better engage online audiences, and boost revenue with a portfolio of server and handset applications. DMM seamlessly integrates and moves rich media between wireless handsets, Web applications, retailers, and the home, providing the most complete solution on the market today. The MyApps platform and downloadable clients deliver rich media content to users handsets for information, entertainment and personalization. For more information visit www.Exclaim.com.

ADDITIONAL RESOURCES

MyFaith Logo: http://www.GregoryFCA.com/MediaResources/Exclaim/MyFaithLogo.jpg

MyFaith Menu: http://www.GregoryFCA.com/MediaResources/Exclaim/MyFaithMenu.jpg

MyFaith Sample Screenshot: http://www.GregoryFCA.com/MediaResources/Exclaim/MyFaithScreen.jpg