Press contact:
Kathryn O'Connor
Gregory FCA
610-642-8253, ext. 154
kathryn@GregoryFCA.com

Company contact:
Jiren N. Parikh
Exclaim
609-434-0340 ext.208
JParikh@Exclaim.com

Exclaim’s Pictavision® MediaShare
Makes Sending Digital Photos to Mobile Phones a Snap

Innovative new application that takes images from the computer, or a photo portal, and lets you send it directly to your mobile phone

TRENTON, N.J.—May 14, 2007—Web-to-wireless photo sharing just got easier for all digital shutterbugs, thanks to the Pictavision® MediaShare application, the easy way to send any photo from your computer or online photo site to your cell phone from ExclaimSM. Released today, Pictavision MediaShare is a free-downloadable application available at www.pictavision.com/mediashare.
            Pictavision MediaShare is a browser plug-in application, which gives users an intuitive drag-and-drop tool to easily deliver photo content to their mobile phones.  The application is initially available for the Microsoft Internet Explorer web browser, with plans to support other browsers in Q4-2007. Pictavision MediaShare today is supported on major US carriers. Visit www.pictavision.com/mediashare for a full list of US carriers and supported mobile handsets.
            “Pictavision MediaShare streamlines the complex process of getting content to mobile phones.  With the support of the major carriers, photo sharing has never been faster, and easier.” Says Jiren N. Parikh, Vice President and General Manager of Wireless at Exclaim. “Now, anyone with a mobile phone and an Internet connection can immediately personalize their phone with their favorite images.”
            Pictavision MediaShare is designed to be simple to use. The Pictavision MediaShare product icon installs in the Microsoft Internet Explorer toolbar to provide one-click access to the service.  Customers simply drag and drop photos into the Pictavision MediaShare interface, enter a brief personal message in the subject field and click submit to send the pictures.
            A text message with a unique authorization code is sent to the mobile phone that lets the consumer complete the sending of the images to the phone.  The consumer receives a text message with a URL to allow the consumer to open, view, and save the images directly to their mobile phones’ photo gallery.
            Pictavision MediaShare users will be able to install this application on multiple machines at no additional cost.  
            Consumers are billed through their mobile carrier and are charged: $1.99 for sending a single-image, $2.99 for sending two-images, or $3.99 for sending three-image on their monthly cell phone bill.  Now with Pictavision MediaShare, consumers can quickly and easily personalize their mobile phones with content from their favorite Web site, any photo gallery or even images from their PC.
ABOUT EXCLAIM
Exclaim is a leading branded platform provider of innovative Web and wireless applications that allow advanced sharing of digital images, video, and rich media. The new Exclaim platform enables wireless and Web providers to easily extend and offer digital imaging services to their customers, to better engage online audiences, increase wireless network traffic, and boost revenue. The Exclaim platform seamlessly integrates and moves rich media from wireless handsets to Web applications to devices in the home, providing the most complete rich media solution on the market today. For more information visit www.pictavision.com